Action Trumps Everything

Welcome to our work in progress, one we hope you will contribute to! Babson invites all alumni and their networks of friends to download the Action Trumps Everything book for free, and add it to your e-reader or read it on your computer.  We call this a work in progress because we like to practice ...continue reading...

There is no guarantee that if you adopt CreAction behaviors it will make you a successful entrepreneur, or successful in general (at least on a particular case). There's no guarantee that it will make you more successful at all. But here’s what we do guarantee. It will give more shots at getting what you want.continue reading...

Like everyone else, we like being right. But the important thing here, however, is not that you should be convinced by the force of our argument when it comes to the way entrepreneurs think. We’re a bunch of folks who know a fair bit about business, a fair bit about social ventures, and a fair bit ...continue reading...

To figure out exactly what we had, we began teaching our tentative thoughts about Entrepreneurial Thought and Action. The first one was interesting but ugly. The questions were much better than our answers and it was clear 15 minutes we hadn’t thought everything through. But each version improved, thanks in large part to the feedback we ...continue reading...

Everything we have written is designed to help you. But it may help you to know a little bit about us, as you go about applying these lessons. It all begins when Len, a long-time professor at the Harvard Business School, returned to academia as the 12th President of Babson College in July 2009. For as ...continue reading...

We use the phrase Entrepreneurial Thought and Action (ETA) a lot. So, it is probably best to define what we are talking about. In short, it combines the old and the even older. ETA is comprised of two parts. Part 1 is the Prediction Reasoning we have been trained in since we attended kindergarten. This is a ...continue reading...